What do you think they mean when they say the DNA of the brand?
let me tell you something
the DNA of your brand is the most important thing. Your DNA and platform decide the future of your brand and how strong it will be , the DNA means the identity of your brand & the personality of the designer that reflects on the brand...
I’ll give you an example so you can understand more
CHANEL:
What do you think is the DNA of channel?
Pearls for example You can always see pearls in Chanel collection because pearls are part of the DNA, and so many other things.